Unlike conventional medicine, most Complementary & Alternative Medicine (CAM) practitioners do not have to belong to a statutory regulatory body (the exceptions are osteopaths and chiropractors).

Instead, the government encourages registration with voluntary regulatory bodies in order that practitioners adhere to standards of qualifications, codes of practice and requirements for public indemnity insurance.

One such voluntary regulatory body is The Guild of Holistic Therapists (part of The Beauty Guild), which I am a full member off.

Guild of Holistic Therapists


To join the Guild, practitioners have to hold nationally recognised qualifications from government approved awarding organisations (such as VTCT and NCFE) or a qualification from a private training school that is Guild accredited.

I chose to go down the private qualification route because of the 1-to-1 tuition and shorter time span.

Private Training Organisations

To gain Guild accreditation, the trainers have to have held qualifications in the subjects for at least a year, and hold a recognised training certificate. The organisation is also bound by the Guild’s code of ethics and agree to comply with their complaints procedure.

Where there is an NOS* (National Occupational Standard) for the subject, the training is credited to at least the minimum of NOS requirements, and usually higher. Where no NOS exists, the organisation has to demonstrate that the training covers all relevant competencies as well as the basic professional standards required for all therapies.

[*National Occupational Standards (NOS) are statements of the standards of performance individuals must achieve when carrying out functions in the workplace, together with specifications of the underpinning knowledge and understanding]

Guild Code of Ethics

The Code of Ethics is provided to advise members of what is acceptable practise.  It is intended to ensure that the public are protected from improper practices and to establish and maintain proper standards of behaviour by members of the Guild of Professional Beauty Therapists Limited.

The Directors of The Guild of Professional Beauty Therapists Limited reserve the right to consider any form of professional misconduct which may be brought to their attention, even though such misconduct may not appear to come within the scope or precise wording of any of the rules set out in the Code of Ethics.  Applications for all categories of membership are accepted on the understanding that members will adhere to the restrictions defined in the Code of Ethics.

Applications which are made in contravention of the Code of Ethics will be considered to have been made under false pretences.



‘Members’ refers to all categories of membership of The Guild of Professional Beauty Therapists ie. Full Members, Associate Members, Student Members and Overseas Members.

The Feminine shall include the Masculine.


Members are obliged to uphold the dignity of the profession and shall conduct themselves in conformity with good taste and professional decorum.

Members agree to act honourably towards their clients and fellow practitioners.

Members agree to maintain the confidentiality of their clients at all times.

Members must refrain from criticising the work of fellow practitioners.

Members must not undertake treatments which are beyond the scope of their professional training.   Members who do not hold a relevant medical qualification must advise clients to consult a medical practitioner in such cases.

Members must not treat any client for a condition which, to her knowledge, is at the time under the care of a medical practitioner without the knowledge and consent of that practitioner.  Members should enquire before treating a client for the first time if the client is under the care of a medical practitioner.

Members must not give injections or prescribe pills, ointments or lotions which should be prescribed by a medical practitioner.

Members must not engage in activities which are illegal or immoral.  Members must not work in, or be associated with establishments which offer services which are illegal or immoral.


Any breach of  The Code of Ethics may be deemed professional misconduct.  The Directors of The Guild of Professional Beauty Therapists reserve the right to suspend or terminate  membership of the individual or group of individuals in such cases.  The decision of the Directors in such cases is final.

All certificates, badges, signs and publicity materials remain the property of The Guild of Professional Beauty Therapists Limited and must be returned on termination of membership.